barrino wine

Fantasia Barrino, Oscar nominee and acclaimed singer, approached me to design her wine brand after being introduced to my previous work. Inspired by her vibrant personality and unique style, I initially proposed a concept that brought those qualities to life through bold visual storytelling on each bottle. After months of development, the direction of the brand shifted, as the client decided to position the product to compete within a specific market segment.

I have included both brand decks below, as they reflect how I balance creative innovation with a deep respect for my clients' vision and preferences. While I enjoy thinking outside the box, I remain committed to aligning with the goals of the people I work with.

As of now, the project is on hold. The production timeline and flavor profile of the wine did not meet Fantasia’s expectations, which is a natural part of the winemaking process. Still, we have already developed content and laid the groundwork for brand recognition, both for the wine and in connection with Christian’s personal portfolio. Due to the confidential nature of the project, I am unable to share further details at this time.

https://www.essence.com/news/money-career/fantasia-wine-brand/