luna and finn wine

Martina McBride, Grammy-winning singer, was a wonderful client with a clear and heartfelt vision to create a wine brand that reflected her love of food, art, and her two beloved pets. Together, we brought Luna and Finn to life, a wine inspired by her black cat Luna and her playful pup Finn. The project involved taking over an existing brand with pre-established elements such as color palettes and design shapes, but we successfully reimagined it to reflect Martina’s unique style and vision.

I collaborated closely with Martina to design a brand that felt personal, warm, and art-driven. The result was a delicate, watercolor inspired identity that captured the spirit of the wine. While her social media is managed by her agency, Primary Wave, I delivered a full suite of brand materials tailored to Martina’s established aesthetic. I also developed investor decks to support the product’s future growth and worked with Mr. Navarro to ensure his role in the brand was visually integrated and thoughtfully expressed to match his own brand.

https://lunaandfinnwine.com/